Entry Footage from De La Hoya vs. Mayweather

50 Cent excorted Floyd Mayweather Jr. to the ring for his victory over Oscar De La Hoya Saturday night.  The video above [which I doubt will last] starts with Mayweather preparing to leave the dressing room with 50 joining him and rapping as they enter the arena and walk to the ring.

This was a real marketing coup for 50 Cent who may have given Mayweather a psychological boost but was basically a very secondary act in the context of the fight.  50 gets a moment in the ring and a flash of the back of his shirt on tv announcing the upcoming release of Curtis.

One of the announcers describes 50′s performance as very expensive but probably donated.  I’d say the opposite was true.  50 Cent got some very expensive advertising off this one.

It’s illuminating to see the difference in Jay-Z and 50 Cent’s current positioning in relationship to world class sports figures with Jay-Z reaching out to Nascar drivers and 50 aligning with a boxer.

Via Different Kitchen.