Andrew Shapiro Interviews Marc Ecko for CIT, Pt. 1
Conde Nast recently launched Portfolio, a business magazine and website. Interestingly enough, the site is currently running an advertisement for a videotaped Marc Ecko interview provided by CIT, a financial services company.
CIT: Behind the Business provides over 20 minutes of interview footage with Marc Ecko broken down into segments on such topics as the Power of Networks and Corporate Creativity. The complete interview is also available as a free downloadable video podcast.
A link to a CIT: Behind the Business branded Eckolog leads to a blog like series of entries from Mark Ecko that will be "updated three times weekly" for an indeterminate period of time.
The Eckolog is hosted at condenet.com so this isn’t simply an ad leading offsite but also represents some level of service from Conde Nast. Sadly, the Eckolog is poorly designed and unlikely to attract readers in its current form, so that’s a bad sign for somebody.
Marc Ecko is also described as a client of CIT so this appears to be a really nice example, except for the Eckolog’s implementation, of creating content for marketing purposes by featuring an interesting client.
Marc Echo is succesful because he is hands on with every aspect of his businesses yet still keeps his head low. I literally “bumped” into him at Complex Mag’s 5th anniversary party here in L.A. recently, while I was standing chopping it up with this guy Chris that works for Complex. It took me a sec to figure out it was Marc because he was low-key and looked jet-lagged.