MixerCast: Mix & Distribute Licensed Content w/Your Own

MixerCast sounds like a very cool idea though I really haven't had time to check out the tools or find good examples of their use.  The basic concept seems to be that you can create little multimedia shows of mixed content, including videos, music and photos, that you can then display at MixerCast or distribute elsewhere.

Beyond being a web based editing/etc. tool, MixerCast has licensed lots of content that you can chop up and have your way with.  They claim over 4 million music samples and 50k video clips.  This feature seems likely to appeal to all those who already use such material in video mixes as well as those who like the idea but haven't had the tools.

From the press release:
Instead of broadcasting pre-packaged channels of content through a traditional media network model, MixerCast makes it easy for consumers to create, distribute and remix content from a variety of sources by using a rich set of editing and publishing tools, ad-infused and product- placement-ready templates, and open access to a large library of studio content...

MixerCast provides a broad variety of audio and video clip selections from content partners such as Universal Music Group, Virgin Records, Warner Music Group, Sony BMG Music Entertainment, Buena Vista Home Entertainment, Disney Theatrical Films, and Warner Home Video. Pump Audio provides thousands of full tracks from independent performing artists. Through its pre-negotiated content deals, MixerCast also offers access to video clips and images from National Geographic and Getty Images...In addition to the professional content library, consumers can easily find and automatically import content into the MixerCast Wizard or Designer from public sites like Flickr, YouTube or PhotoBucket, or upload multimedia files from their own personal libraries.

Special Point for ProHipHop Readers:
Users can monetize their creative work by proactively adding advertising into their MixerCast content packages as they virally spread across the Web, which are then tracked by a robust set of built-in measurement systems.

From the MixerCast blog:
Our vision is to drive the next big wave of syndicated content and advertising on the Web. It’s no longer about simply serving up ads based on search keywords. With MixerCast, highly-engaged users mix, monetize and network their interactive productions.

I'm impressed by the concept.  MixerCast basically took what people were showing they wanted to do, developed a suite of tools to facilitate that process, created an open, monetized platform and took what is already becoming the necessary step of licensing content.  What a nice example of putting the pieces together in the midst of chaos.

If anybody checks this out or finds out more about how the monetization process works, please let us know.