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Mr. Magazine on Hip Hop Weekly’s “Bad Clutter”

Since I took a look at XXL, Vibe & The Source’s online efforts, let’s turn to a critique of Hip Hop Weekly’s cover design, since their website is not worth discussing.

Mr. Magazine compares the front cover designs of Cosmopolitan, Men’s Health and Hip Hop Weekly:
If you want to be cluttered, you need to do so in all the right places. The upper left-hand corner is the most important real estate on a magazine cover… you ignore it and buyers will ignore you. Hip Hop Weekly uses the cluttered approach on its cover in all the wrong places…compare those three covers and judge for yourself…none will win an award for design, but two out of three will sell very well on the newsstand.

It’s unlike me to come to Hip Hop Weekly’s defense but it should be noted that Hip Hop Weekly is more of a National Enquirer cover rip off.  Comparing Hip Hop Weekly’s design to similar publications would be a more appropriate basis for analysis, no matter how satisfying the alternative.

One Response to “Mr. Magazine on Hip Hop Weekly’s “Bad Clutter””

  1. Jarrett says:

    You’re right. That is unlike you.
    I agree. While his assessment maybe correct, his comparisons are way off base.
    Beyond that, from the looks of this particular cover of Hip-Hop weekly, it doesn’t appear they are producing anything that couldn’t be found on a run-in-the-mill gossip blog.
    Dave and Benzino blow it again.