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June 20, 2007

7 Days of Seth Godin at Hear 2.0: Radio & The Dip

Mark Ramsey at Hear 2.0 has a great series of interview clips with Seth Godin in progress.  They focus on concepts from his upcoming book, The Dip, and they're all good so far.

I'll update as they drop.

7 Days of Seth:
Chapter 1: "The Short Head beats the Long Tail"
Chapter 2: "Is Radio Headed for a Dead End?"
Chapter 3: "What happens to Radio when every car is WiFi?"
Chapter 4: "How Wall Street is Killing Radio"
Chapter 5: "Why HD Radio is NOT the Answer"
Chapter 6: "Radio should be in the Relationship Business"
Chapter 7: "How Screwed is the Music Business?"

Nice series overall.  Not as dramatic an ending as I'd like but a great example of Seth sketching out his core ideas in relationship to the radio business.


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