Candie's Basing Fall Campaign on Fergie's Big Girls Don't Cry Video

Fergie Ferg will appear in Candie's fall campaign that is said to be "extracted" from the video for Big Girls Don't Cry featuring Candie's merch:

Iconix Brand Group, Inc. (NASDAQ:ICON) recently announced its exclusive partnership with 3x Grammy award-winning artist, Fergie for its Candie's(R) brand fall '07 television, print and online advertising campaign. The junior brand, available exclusively at Kohl's Department Stores, styled her current music video "Big Girl Don't Cry," which features Candie's apparel, footwear, jewelry, sleepwear, hats and bedding.

The Candie's television commercial is a direct cut from the "Big Girls Don't Cry" music video and the print campaign will feature candid shots taken on set during the shoot. This is the first time a junior fashion brand has extracted their campaign from a music video. "Big Girls Don't Cry" is in the top five on Billboard's Hot 100 chart and among the top 10 most played videos on MTV and VH-1.

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Fergie to Star in Candie's Only at Kohl's Campaign