Last week, Warner Music Group announced that Chris Lighty will be CEO of the new joint venture between WMG and Mr. Lighty, Brand Asset Group.

From the release:
The Group is designed to increase revenue by more aggressively managing artist brands from all genres and capitalize on the value of those brands through corporate sponsorships, strategic and integrated marketing campaigns and comprehensive brand extensions.

Lighty will serve as CEO of Brand Asset Group, where he will develop product endorsement opportunities and implement strategic, integrated marketing campaigns with artists for the vast array of Fortune 500 companies.  The company will seek to serve artists in all genres of music and entertainment – including, but not limited to – artists on WMG’s labels…

Lighty will continue in his role as CEO of Violator.  As CEO of Brand Asset Group, he will report to Kevin Liles and work closely with executives at Warner Music Group’s labels including The Atlantic Records Group and Warner Bros. Records in identifying sponsorship and brand extension opportunities for artists.

Though I’ve often given Chris Lighty a hard time, this is one of those moments when I wish he took blogging more seriously.