Common as a Weapon of Change
Common will be the "face of Converse (PRODUCT) RED" for the Fall 2007 advertising campaign titled Weapon of Change. "The Converse (PRODUCT) RED Weapon [sneaker] will be available nationwide exclusively at Foot Locker, Footaction and Champs Sports and on www.converse.com with a suggested retail price of $75."
Common for Converse (Product) Red(TM)
More on the campaign:
The "Weapon of Change" campaign featuring Common was shot on location in Los Angeles by photographer Bryan Adams. The campaign includes black and white photography with an illustrative overlay giving the campaign visual depth playing on the graphic nature of expression on a blank canvas. The print advertising will run in national magazines beginning July running through September in Complex, ESPN, Fader, Rolling Stone, Spin and Vibe. There will also be out-of-home billboards, wild postings and bus shelters in Common’s hometown of Chicago, Los Angeles and New York City.
Over at VidRap:
Video for Common’s The Game
[Photos Courtesy PRNewsFoto/Converse]
These sneakers are off the hook! I love the red and white combo. Very cool campaign idea too. I especially like how the campaign plays on the graphic nature of expression on a blank canvas. Very interesting & clever. For all you sneaker enthusiasts and chi-town peeps, there’s a Yaris versus Yaris live battle event taking place at the Alhambra Palace Restaurant on Thursday June 28th. You can get more info here: http://www.yarisversusyaris.com It’s going to be off the hook, hope you can make it. Have you heard of this event yet?
Dope…
Definitely need to add these to my growing Converse sneaker collection!!
For a good cause too!!