Bob Marley’s Exodus in a USB Memory Stick Edition
Though Bob Marley’s Exodus is not a hip hop album, its upcoming release in limited edition USB stick mode is quite relevant to merchandising in a digital age:
4000 limited edition reusable USB Memory Sticks feature not only the 10 original songs on Exodus but also audio and video content, including three video tracks recorded at London’s Rainbow Theatre in June 1977.
Other merchandise available for the album’s 30th anniversary include a commemorative CD, limited edition CD/DVD with concert footage, a commemorative book and a t-shirt based on the Exodus tour t-shirt.
In the digital age you’ve got to make the hard copy very special and this is a good example of creating a whole line of merchandise for an album’s anniversary with a variety of special touches.
However, there’s one aspect I haven’t mentioned and didn’t even catch until writing up the list of merch. The original album will be released on vinyl! I think that’s as cool, if not cooler, than the USB stick, which is pretty darn cool, especially in the dog tag format.
As usual, I enjoy coaching from the bleachers, so let me point out that a campaign emphasizing the simultaneous release of Exodus in both a USB and a vinyl edition would be an even stronger pr hook.
Official Merch Outlet:
Bob Marley
Definitely a good move for the younger and older generations to further identify with the Marley brand.
I’m sure this will spawn a small resurgence in interest in his collection.
send me one in the mail.
and your right…especially if they made the vinyl ill exodus gold….it’d be a undeniable cop.
Yah Man! Bob keeps the party stable!
For all who want to do something similar with their own songs and albums: check out MemoTrek. They customize your drives according to your own designs and set up 3D molds for you. Check out http://www.memotrek.com/design-your-own-customized-usb-flash-drives-and-memory-sticks.html