Multi-Year Pepsi-Doritos/Black Eyed Peas Campaign

Jump - Black Eyed Peas' Pepsi Commercial

I haven't sorted out all the details of the Pepsi-Doritos/Black Eyed Peas campaign but it's a "multi-year, multi-brand partnership" that began with the single More, written by the Black Eyed Peas for Pepsi, and used in the above commercial, Jump.

Fergie's relationship with Candie's has a similar ongoing design as revealed in the details of the Big Girls Don't Cry campaign.

I assume you can keep up with things at the PepsiMore.com site after agreeing to Conditions of Use laid out in an extensive document that no one will read but to which all will agree.

Except me, cause I'm free like that.

Related Coverage:
Doritos Commercials f/The Black Eyed Peas