Last Chance for Animals Releases Anti-Dogfighting PSA

Dog Fighting PSA from Last Chance for Animals

Glad to see this PSA released as an embeddable YouTube video at the same time that it's being offered in traditional formats to media outlets.  It's obviously intended to reach an audience that's already mostly against dogfighting and could be mobilized for antidogfighting campaigns that target elected officials and other relevant groups as well as for Last Chance for Animals fundraising.

That's valid but it would be nice to see some PSAs featuring folks with street cred and strong antidogfighting positions, like Just Blaze, rather than the Russell Simmons/Al Sharpton crowd whose target audience and agenda are a bit more complicated.

There are some pretty nasty videos against dogfighting posted at YouTube that are also not relevant to changing the behavior of participants.

On the other hand, my history of opposition to groups like the KKK never involved rational discussion or psa propaganda.  I was always with the crowd trying to shut them down by direct action at public appearances.  I don't think that's really a good idea with hardcore dogfighters so I think they will have to be shut down by combined attacks on entertainers who use dogfighting imagery to enhance their street cred, pressure on any advertiser involved with such entertainers, harsher targeted legislation and beefed up enforcement of current and future laws.

While that will drive the hardcore further underground, and will not work for less polarizing issues, it will start to remove public space and support for dogfighting.  Such tactics can create a public atmosphere that will shift consciousness in a more positive direction especially among children.

Another approach might interest folks who really do want to hack consciousness more directly.  Undermining the false assumption that dogfighting is natural for dogs like pit bulls will help to undermine support among those who don't fight dogs but are easily swayed by such arguments that, if unexamined beyond their own immediate experiences, just "makes sense" or is "simply logical" or that inspires a "positive gut reaction".

It's tough but it's a worthy task.

Related ProHipHop Coverage:
Message to the Hip Hop Nation Regarding Dogfighting

Comments

[Jarrett]

It's amazing how any issue of substance draws immediate ire and action these days.

Chuck D HAS to drop soon and ride this wave of semi-consciousness.