Paul Conley on Elliott Wilson's XXL Cover & IntelliTXT

Paul Conley shares his perspective on Editor in ads; Ads in editorial including his take on Elliott Wilson's back cover XXL ad for Rocawear and the really nasty phenomenon of IntelliTXT.

If I'd written about IntelliTXT, one of the worst forms of the online merger of content and advertising, I would have turned to Paul's earlier blog posts on the topic.  Instead I've simply stayed away from the majority of sites using IntelliTXT.

Paul provided one of my favorite quotes regarding Elliott's ad:
Industry Pros Term Elliott Wilson's Back Cover Ad "Offensive" & an "Egregious Violation" of Ethics

Paul's also written quite positively of Jason Brightman's involvement with XXL.