Zwinky Party f/Jason Fox & Lil Mama

Avatar creator turned social network Zwinky has enlisted Lil Mama and Jason Fox for a commercial that will run both online and on television.

From Adweek:

A new in-house-created spot breaking next week is again emphasizing the customization theme, but also tries to position Zwinky as the go-to virtual environment for teens (particularly girls) interested in fashion and music to meet and interact. The tagline urges viewers to "Join the party."

IAC enlisted the services of up-and-coming pop stars Lil Mama and Jason Fox to perform in the animated commercial, which shows cartoonish Zwinky avatars. Both artists have held events in the virtual world, and 50 Cent is opening a lounge there, where users can listen to samples of his music and order his upcoming album, Curtis. Some events, such as one held in conjunction with Live Earth last month, draw up to 250,000 participants, Garrell said. Like other virtual worlds, Zwinktopia has its own currency, Z-Bucks, which enable residents to buy virtual and eventually real-life goods.

IAC will run the commercials throughout the month on NBC during daytime programming favored by teen girls, such as the daytime soaps Passions and Days of Our Lives. The work will run 26 times, in 15- and 30-second versions.

Special thanks to Jeff Cambron at Attention PR whose informative email, presumably on Zwinky’s behalf, provided the primary components of this post.

Official Blog:
zwINK

At Idolator:
50 Cent Is Getting Ready To Show You His Zwinky

At VidRap:
Lil Mama – Lip Gloss

Jason Fox – Aunt Jackie