Some interesting highlights from a press releases regarding Label Network’s China Youth Culture Study 07′:
This is the only consumer insights study about the 15-25-year-olds marketplace in China and is one of the most profiled subscription programs from Label Networks due to the rarity of getting this kind of information…

Sneaker Culture remains a competitive marketplace in China, but with new stand-outs including New Balance in Shanghai and Li Ning among 15-17-year-olds indicates that while the race it tight for top brands, there’s movement and space for entry of others…

Basketball + hero Yao Ming continue to set new trends in sports with males and females taking up basketball and greatly influenced by the American NBA…

Shanghai + Rap/Hip-Hop: Here, young people clearly have the most diverse tastes in music preferences and the strongest market that prefers Rap/Hip-Hop at 37.1% among 15-25-year-olds.

Official Sites:
China Youth Culture Study 07′

Label Networks