Hennessy & Pharrell: "Taste is the new bling"

Hennessy Lost Weekend Ad Featuring Music by Pharrell

I'm assuming the above video that's been circulating is in fact the Lost Weekend commercial featuring music by Pharrell that's part of the Flaunt Your Taste campaign:
The campaign, which includes seven Internet spots and three conventional TV commercials that will begin airing in the next few weeks, continues the drink's association with the rap scene by having the music created by producer and rapper Pharrell...Print ads will appear in magazines such as GQ, Vanity Fair and Vibe.

It's nice to know that some people still see hip hop as commercially viable and I like the way they're playing off shifting hip hop trends:
For Ewen Cameron, CEO and ecd at Berlin Cameron United in New York, getting people to accent what good taste they have is similar to the previous craze of wearing as much diamond jewelry as possible. "Taste is the new bling," he said.

Moet Hennessy USA, a division of LMVH (Louis Vuitton Moet Hennessy), has never shied away from such associations for the brand, sponsoring awards shows where rappers were prominently showcased and having stars such as Rakim and Eric B. in earlier ads...

"The urban metro market was evolving and the insight we had was the new ultimate consumption was taste," said Cameron. "Instead of showing off your rims or clothes, it was about showing off the symbols that articulate your taste."

The seeming contradiction of showing off a refined sense of taste is not lost on Cameron. "You could argue that taste is subtle, but we see having taste as flaunting it. Our audience wants to go out and be noticed, but for their good taste as opposed to objects," he said.

I don't know the full extent of Pharrell's involvement with Hennessy but this certainly isn't the first connection:
Super Bowl XLI - Hennessy Game Night Party Hosted By Pharrell at Mokai

I was also informed that the Flaunt Your Taste website has additional beats by Pharrell in various locations.

Official Site:
Flaunt Your Taste