Souljaboytellem.com: Soulja Boy's Dot Com Marketing

Promo for Soulja Boy's Souljaboytellem.com Due Oct. 2nd

Radio Kills loves the marketing approach for Souljaboytellem.com, Soulja Boy's upcoming debut album [Patty]:
Props to Interscope for living on the edge and naming his actual physical album souljaboytellem.com. Hats off to interscope for making a ballsy move and placing there bets on his official website. They bypassed pushing the single on radio and went straight for where it counts these days. The Internet!

They just did a major overhaul on his official site (www.souljaboytellem.com) and made a mini myspace to embrace Soulja's nationwide Superman sensation. Type in Soulja Boy in You Tube – you'll know what I mean. Fans up the yin yang are doing the Superman dance to his single "Crank That".

Radio Kills hates the marketing approach [Jay]:
This kind of short-sided marketing is exactly what has put record label's like Interscope in disarray...

Naming your CD after your website is blatant marketing in the face of the consumer. Its so obvious its repulsive. People want to be marketed to but they do not want to feel like they are being marketed to...Naming a cd after a website lets the listener know the artist is purely commercial, in a consumers mind the "artist" has sold out completely therefore loosing all credibility. There is no future for this artist past me writing about how sad this effort is.

ProHipHop's Quick Take:
It's a lame title for an album but it won't really hurt them when all is said and done.  Soulja Boy's online focus will pay off both in short term sales and in long term presence and the title will promote the official site.  I just don't think fans of this kind of music are going to stress on the dot com approach.

And the dance craze is as good as it gets for marketng purposes.

Related ProHipHop Coverage:
Top Singles: Crank That (Soulja Boy) & Kanye West's Stronger

Comments

[Tha 5th Element]

Soulja Boi Ain't the 1st to name a cd after his website... that stragety doesn't work that well anyways... Daddy Yankee Did the same back before he was an over hyped loser with ElCangri.net

[TAWAINA]

IWASJUST WONDERING IF U CAN GET ME ON UR CD I REALLY CAN SING

[jaysha]

i love u S.B

[Jay]

Soulja Boy is a marketing genius, just look at the contest he held for his fans via myspace!

http://more-than-music.blogspot.com/2007/10/i-knew-soulja-boy-wouldnt-flop.html

[Anthony]

I think that the Soulja Boy camp is doing a good job at his marketing campaign. I first read about his online success on Global Grind. I don't know how long he will be around, but he's off to a great start. The dance craze is the way to go these days and he has managed to catch the attention of children and adults alike with his catchy song.

[jasmine]

s.b is fine and i think he is doing a good job.plz reply s.b