Texas STATEment: Recruitment Mixtape for Texas State

A Texas State University student chapter of the Hip Hop Congress convinced the University to put out a mixtape to represent the University and to recruit new students.  Given the current environment that's a pretty bold move that shows some understanding of the different varieties of hip hop on the part of school administrators.

So Hip Hop Congress members created a mixtape called Texas STATEment that's not only been popular among the high school target audience but among Texas State students and locals as well.

One performer said that:
He knew the mix would be a popular giveaway to high school students.  "It's more unique than a T-shirt or a coozie," he said. "What I didn't anticipate was the reaction here in San Marcos and the university. People are crazy for it."

Around 4,000 mixtapes were distributed in physical form and it has also been made available for free download at:
www.purevolume.com/hiphopcongress

Not only does the University have a popular recruitment tool that's spread far beyond the typical reach of such materials but the artists have been getting a positive response and interest abroad via the free download.  Sounds like a serious win/win for everyone involved.

So now the Office of Student Affairs is a record label too?