KEF MUON Speakers by Ross Lovegrove (Photo: Business Wire)
Pharrell’s blog breaks down the Billionaire Boys Club / Ice Cream placements in Jay-Z’s Blue Magic video:
PHARRELL…Ice Cream Denim Jacket featuring the Swarovski Crystals Monster Popsicle Logo (only 50 made), The Red “B” New Era Hat, the leather and vinyl Diamonds & Dollars jacket coming out this November as well as a few sneak peak items from Season 6.
TEYANA…Star Trak New Era and a BBC Track Jacket top available soon.
JAY-Z…Billionaire Boys Club Gears & Gauges Logo T-shirt.
KEF’s press release announces the appearance of their MUON loudspeakers:
Esquire magazine’s newest project, dubbed the "Ultimate Bachelor Pad," is a triplex penthouse apartment in the heart of New York City’s up and coming Central Park North luxury district. Hip-Hop artist and Def Jam Recordings CEO Jay-Z filmed his latest video, "Blue Magic," at the apartment, where a stylish pair of MUON loudspeakers was featured.
Esquire North: The New View was one of the locations for the video and it’s the fifth of a series of "showcases for sophisticated living" that create the context for Esquire’s "ultimate bachelor pad" marketing program:
The apartment includes a Versace living room designed by Campion Platt, a Louis Vuitton master bedroom by Christopher Maya, a Hugo Boss media room by Dean Maltz, a Bally library by Barclay Butera, a Lufthansa home office by Ildiko Sragli, a Kenneth Cole and Intel gaming room by Comma, a Westin upper terrace with outdoor fireplace by Clodagh, and a Rockport lower terrace by Robin Wilson, replete with a shoe-shaped putting green.
Other marketing partners in the apartment include Bloomberg, Acura, Hennessy, The Macallan, Moët & Chandon, Dell and Jaguar, among others. While Esquire foots the bill for putting the project together, the scale of a brand’s exposure in the apartment is related to its advertising investments in the magazine.
I just checked out the video again to see if the speakers appeared which they do in passing towards the end.
That video is so crammed full of stuff when you look in terms of products and logos, from the cars and marquees to the art and clothing to the apartment, that it would generate a pretty long list, especially if you include the additional product appearances in the lyrics.
I really thought the Euros were the coolest "product" to appear in the video and, as previously mentioned, I was quite disappointed to see the product placement for Armand de Brignac champagne.
