Media Pros: Paul Conley Says It's Time to Choose Sides

Paul Conley has an inspiring call to independence for B2B professionals called All You Need Is Love that is relevant to all media workers:

Close observers of B2B media have seen two very different visions emerge of what it means to be in this business. First, there are the new voices -- standalone journalists, bloggers and others who write because they feel passion for their subject.

Second, there are the new investors -- private equity firms and leveraged-buyout specialists who look at B2B media as a series of "properties" and "products" that need to cut costs, grow revenue and then be resold again and again.

In the middle are the professionals of B2B -- the editors, reporters, designers and other foot soldiers of our industry.

And to those people I say the following: It's time to choose sides.