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October 04, 2007

Piaget's Ludacris Fingerprint Timepiece Auction Benefits National Runaway Switchboard

Ludacris Wearing the Ludacris Fingerprint Timepiece

Modeling the Ludacris Fingerprint Timepiece by Piaget

Piaget has created the Ludacris Fingerprint Timepiece, valued at $28k, featuring Luda's fingerprint in the design.  The watch is on auction at the National Runaway Switchboard and all proceeds will benefit the Switchboard, the "federally-designated national communication system for homeless and runaway youth".

Ludacris' previous support of runaways includes the single Runaway Love featuring Mary J. Blige which would be even more effective if Universal allowed embedding of this video.


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