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October 03, 2007

Wyclef Jean Joins Gap (PRODUCT) RED Campaign

Gap is celebrating the one year anniversary of the launch of (PRODUCT) RED, a "for-benefit brand designed to help eliminate AIDS in Africa", with a print campaign "built around a theme of change". Wyclef Jean is on board and is said to appear in a photograph "embracing his daughter Angelina".

From the release:
Developed by Laird + Partners, Gap's creative agency, the print campaign is running in November issues of magazines including Vogue, Vanity Fair, Harper's Bazaar, Elle, Glamour, Lucky, Marie Claire, GQ and Details. The campaign will also appear in The New York Times and weekly magazines including US Weekly, Rolling Stone and Entertainment Weekly. In addition, the campaign will be featured in Gap stores, online, and outdoor in select markets.


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