Bad News Brands: Ray Nagin on Murder in New Orleans

I’m just now reading Ethan Brown’s piece for the Guardian on the rising murder rate in New Orleans and hit this startling bit regarding news I totally missed at the time:
The mayor, Ray Nagin, has been silent in the face of the sort of mass killing that occurred and often dismissive of it. This summer, he told a group of reporters that the murder rate "keeps the New Orleans brand out there."

I’m speechless with disgust.