E-40: 40 Water Birthday Bash, The Ball Street Journal, ICEPICKS

Online 40 Water Store - Coming Soon!

E-40 is holding a 40 Water Birthday Bash on November 15th in Las Vegas to celebrate all sorts of things including his birthday, "20 Years in the Rap Game" and the birth of his new water line 40 Water.

You can find out a bit more about 40 Water on the official site where an online store is coming soon.

Flavors: Lemon Lime, Fruit Punch, Watermelon, Tangerine.

The site includes the "40 Network" which currently has links to E-40 related sites and the request to freeze/thaw/shake your 40 Water and send in the photo of the results.  I guess that will make more sense when we see a pic or video.

Also, according to the press release, attendees will be serenaded with samples from E-40's next album, The Ball Street Journal, now set for a first quarter '08 release.

E-40 is a franchisee of Fat Burger and Wingstop Restaurant and there will be Fat Burger gift bags at the party!

The 40 Water man also "recently gained an endorsement deal with diamond studded toothpick company called Ice Picks" but no related gift bags have been announced.

Note Regarding the Name 40 Water:
"Forty Water" is actually one of E-40's many alternate names predating this product.

Correction:
I had initially reported, based on the first version of the press release, that E-40 had a VitaminWater deal, however that release has been corrected as has this post.  E-40 is doing his own water line called 40 Water so it's related to products such as 50 Cent's formula 50 from VitaminWater.

Comments

[Jill]

These look like a bad ripoff of Vitamin Waters, which I'm not a fan of anyways- too much sugar and calories for me. Any nutritional info on this stuff?

[Clyde Smith]

Actually the packaging looks great.

I'm sure they'll post the info soon on the website.

[marcus]

the site is dope as hell. This is a good move for e-40