The next time your boss says, "Can’t we just make it viral?", as if that was the cheap and easy solution, point him to this behind the scenes article about making a video go viral.
After reading this article I’ve decided to nuke certain commenters that are likely to be publicists posing as human beings. My apologies in advance to the innocent.
Update:
Dan Greenberg follows up his post with a number of comments and clarifications.
I’ve noticed an increase lately of random “hey so and so’s new track is hot! check out this band!” replies to my posts (they all get deleted)
That’s just going to get worse cause it’s easy to pay people to do that. And well worth it if you get a hit.