THE TRANSFORMERS: Marketing Romeo Miller & Demar DeRozan

Romeo & Demar Are THE TRANSFORMERS!!!

I was already surprised at how Romeo Miller and Demar DeRozan were being marketed with their initial signing event.

Today I received the above photo and the following tie-in to their senior year seasons:

Come witness the future - Romeo Miller and Demar DeRozan - a.k.a. "The Transformers" - up close and in person as they kick off their respective high schools' basketball seasons.

Who: Romeo Miller - "the next Allen Iverson"
What: Beverly High's first basketball game of the season
When: December 3, 2007; 7PM
Where : Beverly Hills High School Gym

Who: Demar DeRozan - the #1 high school player in the country; "the next Lebron James"
What : Compton vs. Bakersfield
When: December 10, 2007 8:30PM
Where: Ocean View High School

Romeo and Demar are headed to USC in 2008! Come see why they call them THE TRANSFORMERS. 

What do people think about this campaign billing these two young men as The Transformers?  I know a bunch of you out there know much more about this than do I so please share your thoughts.