New Loud Energy Drinks - Sitrus Stunner & Classic Mix
Steve Rifkind, founder of Loud Records, and Ron Urban have launched Loud Beverage Corp. and Rifkind is planning on putting his street marketing expertise to work:
"We will launch this product market by market in the manner of breaking records," says Loud's Rifkind. "In addition to traditional beverage marketing, we utilize radio, DJs, mix tapes, club nights and promotions with non-traditional entertainment and lifestyle accounts. This company's rich musical history has its roots in marketing, and that's the same approach we are taking with Loud Energy Drinks."
More on current and future product lines including Loud Sex shots from the press release:
Loud Energy Drinks currently come in two flavors (Classic Mix and Sitrus Stunner), with a third (Grapple Sauce) in production and a fourth (the sugar-free Pomberry Zero) completing formulation. The drinks, unlike other products, are lightly carbonated, providing energy components as well as essential vitamins and healthful ingredients...
Loud Energy Drinks are currently available in San Francisco, Los Angeles, San Diego, New Mexico, Texas, Atlanta, Memphis, New York City and suburbs, with Virginia, Maryland, DC, Pennsylvania and New Jersey added to the list within the next month...
Loud Beverage Corp. also has several lines in development, including Loud Shotz, a two-ounce sugar-free energy/vitamin/antioxidant shot, which will launch in November with two flavors. In addition, there are plans for a co-branded artist launch of four organic vitamin waters in 2008, along with Loud Sex shots.
And on the marketing including the Loud Energy 2008 Tour:
The packaging incorporates the well-known Loud logo, one of the most recognized brands in all of pop and hip-hop culture, in a streamlined 12 oz., can with a sleek, cool look. By December, the drinks will come in stylized four and six-packs that resemble a woofer from a speaker and an old-school boom box, lending itself to co-branding and promotional opportunities.
Local promotions are planned with partner Universal Music Group at such retail outlets as Dimple, Rasputin, Hastings and more than 200 independent indie accounts. The product will also be on sale at select FYE stores this holiday season....
The Loud Energy 2008 Tour, with a full slate of corporate and entertainment sponsors, is slated to start in January and will run for six months, hitting 26 major markets.
Now that's a rich and useful press release!
There doesn't seem to be a separate website so check Loud.com for future news and availability.
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