Kenwood Vineyards is not only sponsoring the New Year's Eve 40/40 Club Grand Opening in Las Vegas but they're also sponsoring a permanent VIP room called the Kenwood Vineyards Lounge.
On the 40/40 Club:
"The new $20 million 40/40 Club Las Vegas is the third location of Jay-Z's renowned upscale sports bar and lounge...The multi-level venue features 85 plasma screen televisions, five bars serving "top-shelf" wines and libations, and leather couch seating for ultimate sports enjoyment, plus a luxurious dining area offering all-American fare with a Latin accent and five VIP rooms -- including the Kenwood Vineyards Lounge -- for private events."
On the 40/40 Club opening event in Vegas:
"A throng of "A-List" celebrities will walk the red carpet in front of fans and the press before heading inside for an evening to include a welcome and ceremonial ribbon-cutting by Jay-Z, dancing to live celebrity DJs and a midnight toast. A one-hour television special, "Live on the Red Carpet at the 40/40 Club Las Vegas Grand Opening," is scheduled to air on "Extra" and "E!"."
On the Kenwood Vineyards Lounge:
"Literally a "club within a club," the intimate Kenwood Vineyards Lounge -- which can accommodate only 70 guests -- blends wine country accents with leather wrap around couches, hardwood floors, wood paneled walls, a sunken living room and an 8-foot pool table. This private space also is equipped with two 65-inch plasma screen televisions, an independent sound system, wireless internet access, Xbox, Playstation, chess boards and a complementary Ms. Pacman arcade game."
"One of the Kenwood Vineyard Lounge's most distinctive amenities is a private outdoor terrace, with views of the famed Las Vegas Strip and the Las Vegas fireworks. Befitting a private, "by reservation only" lounge, VIP servers assigned exclusively to the Kenwood Vineyards Lounge will take care of guests' food and beverage needs. A superb selection of premium Kenwood Vineyards Sonoma County wines will be available in the Kenwood Vineyards Lounge by the glass and by the bottle."
Official Site:
Kenwood Vineyards
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