CES: Beck's & Pandora Combine Beer & Music

Beck's beer and Pandora, a "personalized radio service, available anytime and anywhere on the PC, in the home and on mobile devices", have teamed up at CES:

"The Beck's and Pandora hospitality area, which will be located in the concierge center and is open to attendees 21 and older, will feature a happy hour from 3 to 6 p.m. today through Wednesday. Laptops in the hospitality area will be tuned to Pandora's personalized music service. Pandora representatives will be on hand to walk listeners and members of the media through the music service...

Pandora also will be featuring a live game show today through Thursday in which CES attendees will answer music trivia questions and compete for prizes. The game show is a sneak preview of the new Musicmania video series that will premiere on Pandora in the spring. The games will be hosted by Kevin Seal, host of Pandora Presents..., a series of original videos and audio shows on Pandora."