Reebok Kool-Aid Sneakers Ad

Reebok’s got this Kool-Aid line coming out February 1st with a lot of interesting angles like Kool-Aid scented soles and related merch, some of which you can see in their flickr pics:

"Check out Reebok’s newest collection: the Kool-Aid collection! The first installment will launch on February 1st in three great flavors: Grape, Cherry and Strawberry, each complete with hoodies, T-shirts, hats and sneakers. Plus, Reebok packed each of the kicks with extra flavor by crating scent-infused sockliners!"

As soon as I read this I couldn’t stop thinking about Damon Dash sniffing the soles of some Keds he put out and talking about what he considered his ill sneaker game in Just For Kicks.  The rest of his appearance was kind of pretentious but it’s hard not to appreciate Damon Dash, sneaker freak, when he shows his true colors.

Kool-Aid Reebok Takeover at Nah Right Screenshot 1

I’m especially interested in the total Reebok Kool-Aid promotional takeover at Complex that includes a Lookbook on a promotions page with more pics of the hats and hoodies than I’ve seen elsewhere.

The high point is the ad takeover of Complex.com and the blogs in the Complex network, the link to which has been giving me a 403 Forbidden message for about a week but you can find them all via the ProHipHop News Center’s Complex Network page.

Kool-Aid Reebok Takeover at Nah Right Screenshot 2

Of course I discovered the Kool-Aid Reeboks ad takeover at Nah Right as you can see from the above screenshots..

What knocks me out is the background pattern that pushes the ad takeover to another level.  Not sure how long anybody would want to go for that but it’s a great burst of attention prior to the February 1st release and there’s no way you can ignore it.

Some folks might be annoyed but I’m feeling this campaign and it’s starting to awaken this weird desire to acquire one of those hats I saw via the Complex Lookbook.  Stop that!  Stop it now!

I haven’t checked for other sites yet but the full Complex site and all the Complex Network blogs appear to be participating though the background is much less visible on the sites with wider pages.