From Good To Great: Focusing on What Not to Do

I just started reading Good To Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins author of Built To Last: Successful Habits of Visionary Companies.

I can tell I'm going to love this book because the introduction is quite strong and the project is based on research by a large team over an extended period of time.  The team involved 20 people and Collins estimates that they put in "something on the order of 15,000 hours of work to the project."

But I'm mentioning it now because a quote in the introduction struck me as particularly relevant to my plans to go comment free at ProHipHop.

Collins lists a series of discoveries that they found surprising when studying companies that dramatically outperformed their peers over 15 year periods.

From p. 11 of Good To Great:
"The good-to-great companies did not focus principally on what to do to become great; they focused equally on what not to do and what to stop doing."

And that's a lot harder than it sounds!

Comments

[Iceman/Red Zone Records]

"And that's a lot harder than it sounds!"

Ain't it the truth. I guess it's human nature to fall back into old bad habits, even for us entrepreneurs, who should probably know better.

Sounds like a great book!