The Sundance Film Festival is off to a slow start for deals but 50 Cent says this is the "50 Cent Sundance":
"This weekend 50 Cent rolled into Sundance with an entourage big enough to fill an entire screening, taking the time to perform in concert, feed a gourmet meal to several dozen celebrities and announce the formation of his own film company."

50 Cent is forming a new film production company with producer Randy Emmett who was in on Home of the Brave and Righteous Kill.

50 told MTV’s Larry Carroll:
"It means I’ll have creative control of some of the projects I commit to and I can choose things to develop. I won’t be [on camera] for everything I’ll be producing, but now I’ll be producing films too."