Brett Berish & Armand's Ace of Spades at Jay-Z & Lebron James' Two Kings Dinner

I wasn't planning on covering Jay-Z and Lebron James' Two Kings [Marketing Lovefest] Dinner, though there's much worth considering there, until I scrolled down to the 7th photo and saw Jay-Z and Steve Stoute with bottles of Armand de Brignac and that unmistakable Ace of Spades label.

It is a lovely bottle.

I wonder what Steve Stoute thinks of being connected to the Armand de Brignac charade.  They must be getting well-paid at this point because risking your own brand in this manner for an overpriced nonvintage blend is not a good look.

And here's Armand de Brignac CEO Brett Berish on the red carpet with an unidentified female in front of an impressive array of sponsors officially associated with either Jay-Z or Lebron James:

"Brett Berish, Armand CEO...in attendance when Doublemint Gum presented the 2nd annual Jay-Z and LeBron James' Two Kings Dinner...a private "power dinner" consisting of a veritable who's who in the entertainment and sports industries, including many of the CEO's and CMO's from Fortune 500 companies who were in town for the NBA All-Star Weekend. The event was also made possible by support from Sprite and MSN. Following the exclusive dinner, guests were joined by 500 stars and athletes at the Two Kings After-Party at the same location. DJ stylings by DJ Clark Kent and Mick Boogie."

I mentioned in passing that Berish managed to get me on the phone back in the fall and literally dropped all the soundbites that I'd read in the news months before.

He also fronted like he was previously unfamiliar with ProHipHop until happening to run into my coverage, even though everybody else paying attention caught my posts early on due to the fact that for awhile I had top Google placement on most relevant search terms.  I seriously wanted to ask him, "don't you ever Google yourself or your company?"

But why force the man to be associated with further lies when he's just trying to sell some champagne?

At AllHipHop:
More Photos from the Two Kings Dinner and/or After-Party

At ProHipHop:
ProHipHop Coverage of Armand de Brignac Champagne