Converse Connectivity Campaign w/Common & M.I.A.
First Look At Converse's Connectivity Campaign including (from left to right) Hunter S. Thompson, Dwyane Wade, Sid Vicious, M.I.A., James Dean, Karen O, Common, Joan Jett and Billie Joe Armstrong
Common and MIA join a motley crew of living and dead icons for the Converse "Connectivity" campaign that celebrates 100 years of Converse history.
Only the sacred words of a publicist can do justice to this campaign:
"Rolling out around the world from February 2008, 'Connectivity' is a striking artistic showcase of true originals who define the essence of the Converse brand since 1908. The advertising visually 'connects' past and present Converse icons brought together by their optimistic rebellion and homage to the Chuck Taylor All Star shoe..."
"Additional regional icons include Ian Curtis (UK), Jefferson Hack (UK), Carlos Diez Diez (Spain), Jane Birkin (France), Nina Hagen (Germany), Kim, Jung Man (Korea), Cui Jian (China), Darren Cordeux (Australia), Jose Fernando Emilio (Mexico) and Sandro (Argentina)..."
"The global advertising campaign will be unveiled in over 75 countries across the EMEA, Asia Pacific and the Americas via a mix of impactful print and outdoor, digital and integrated brand marketing executions. Regional adaptations of 'Connectivity' will roll out locally throughout Spring 2008 with country specific Converse icons joining the campaign and legendary line-up."
"'Connectivity' is a fully integrated marketing campaign created by New York City based creative agency Anomaly using distinctive and optimistically rebellious creative direction completely shot in monochrome and using hand-painted straplines and logo placement."
I'm sure Hunter S. Thompson and Sid Vicious are puking in their graves and dying again over this one but, hey, the living always feed off the dead. At least until they become zombies but even zombies wear Converse so it's all good.
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