Dr. Dre/Drinks Americas: Cognac, Vodka, Tequila

Drinks Americas Logo

Dr. Dre and Drinks Americas announced yesterday that they have "formed a partnership to identify, develop, and market premium non-alcoholic and alcoholic beverages."

However, so far they're just talking the hard stuff and it sounds promising, especially since their first produce will be cognac:

"The partnership's first premium beverages will be a super premium cognac selection, followed by a unique new to market sparkling vodka (which is now being crafted).  Drinks Americas and Dr. Dre also plan to enter the growing imported premium tequila category."

This partnership grew from the agreement between Drinks Americas and Interscope/Geffen/A&M announced last summer and appears to be the first artist deal from that relationship though Willie Nelson is associated with parent company Universal Music Group via Lost Highway Records under Island Def Jam.

Drinks Americas has quite a group of celebrity product lines already including Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Paul Newman's Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Big ups to Lynne d Johnson for getting me up to speed.