I’ve lost track of ProHipHop’s marketing focus but that’s going to change starting right now with a bit of catching up and leaning back.

HoustonSoReal is pushing Drank, an "anti-energy" soda that plays off obvious drug references.

Matt also has pics from a party for Dez hosted by Bun B for Dez’s Mountain Dew bottle design that’s part of the Green Label Art project.

Dez also designed Do The Dew custom sneaks.

Question: Is Mountain Dew trying to displace Sprite as a key ingredient in Purple Drank?

Answer: Don’t know but it certainly involves a wink and a nudge.

Question: So why’s that boy stumbling around the court in those Do The Dew dunks?

Answer: He’s got his lean on.