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« Brett Berish & Armand's Ace of Spades at Jay-Z & Lebron James' Two Kings Dinner | Main | TVT Records Bankruptcy: Steve Gottlieb Talks to Billboard »

February 19, 2008

Jay-Z's Still Reppin' the Cristal Boycott!!!

I swear I did not know that Jay-Z was still acting like his Cristal boycott was effective when I gathered some of the evidence for its failure.

But while looking for some info related to the Armand disaster, I came upon this great recent coverage:

"A year and a half after Jay-Z called for a boycott of Cristal, the luxury brand produced by maker Louis Roederer, 'I guarantee they got what they wanted,' he said.

The rap megastar told Vegas Confidential on Sunday that Cristal's business in the rap and hip-hop community 'is definitely not where it was. Drastically. They really don't want our business.'...

Stung by what he considered racism, Jay-Z has replaced Cristal in his three upscale 40/40 Clubs with Armand de Brignac's Ace of Spades, Dom Perignon and Krug."

I guess that math works if you leave P Diddy out of the equation.

Update:
Since the Cristal boycott evoked a lot of emotional response and support at the time, I should point out that I supported the boycott when Eskay originally called it.  I also made some quite obvious suggestions to make the boycott effective rather than symbolic and was quite disappointed when Jay-Z immediately stepped back from an actual leadership role by not following through with promised interviews to the media [not just bloggers].

At the end of the day, Jay-Z is much more Michael Jordan than Barack Obama.  If that's not clear enough, I feel that his actions have generally showed us that, though he can be quite inspiring in his own way, he is not a political leader and hoping for Jay-Z to play that role effectively will only lead to disappointment.

Related ProHipHop Coverage:
P. Diddy's Back w/Cristal, Jay-Z's Still w/Armand & the Luxury Market Doesn't Seem to Care
ProHipHop Coverage & Analysis of Jay-Z's Cristal Boycott



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