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February 25, 2008

VH1 Senior VP Jim Ackerman Under [Wack?] Attack

[Update: I have reason to believe that this is a wack marketing attack and will be posting on the topic in the next couple of days.  I will be including a statement from a VH1 rep and will post that along with the reasons that this attack may be leveraging valid concerns with VH1 programming to push what is looking like a Web myth regarding statements attributed to Ackerman.]

Original Post:
I'm not up on the details of this situation but folks are starting to call for the ouster of VH1 Senior VP Jim Ackerman for comments such as:

"viewers are more interested in seeing black people in a ghetto role, black women are looked at as being ghetto and not educated."

Given shows like Flavor of Love that comment fits the mentality behind such programming so it comes as no surprise.  It's one of the reasons I don't watch much tv.

But making sense and being right are two separate things so I'm passing this along for folks who feel that focusing on execs is a useful lever for making change in mass media.

Of course, if it becomes a marketing disaster, you'll be hearing more at ProHipHop.



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