Vibe Hollywood Issue: Robert De Niro & 50 Cent, 1st Green Section & Ralph Lauren Special

Robert De Niro & 50 Cent: Vibe Hollywood Issue Cover #1

Vibe goes into takeover mode with this pair of covers, an interview and photo shoot with Robert De Niro and 50 Cent plus an interesting sounding "collectible flipbook design" as part of their March Hollywood Issue available February 5th.

Both are starring in Righteous Kill along with Al Pacino and you can read the press release for some not so interesting quotes from De Niro and 50 Cent or just wait and check your favorite online hip hop "journalists" to see if they make it look like they got those quotes themselves.

OMG!  Vibe's doing a Green section as well as described in the release:

"This month's issue also includes VIBE's first-ever "green" pages. This 10-page special section takes a look at the green movement through developments in conservation, urban planning, the auto industry, technology, fashion and even home decor. From introducing environmentally friendly gadgets and cars to suggesting simple methods for conserving energy, VIBE invites readers to get involved with saving our environment."

I wonder how hard it was to sell those ads considering the assumptions so many marketers have about black folks.  Maybe things are changing.

Robert De Niro & 50 Cent: Vibe Hollywood Issue Cover #2

From the press release:

"The March issue also features a special tribute to the classic styles of Ralph Lauren and the designer's 40th Anniversary spring collection."

From the photo description:

Shot in January by celebrity photographer Jake Chessum at New York City's famed Milk Studios, the magazine's exclusive photos are styled by veteran VIBE Fashion Director Memsor Kamarake. De Niro is in Giorgio Armani and 50 Cent in head-to-toe Tom Ford."

I have not been very impressed with Vibe's web game but this is a stellar issue full of great concepts.

Though all such projects emerge from a team of serious committed professionals, ProHipHop's got to big up the boss, Danyel Smith, on this one.  Nice work!

[Photos Courtesy PRNewsFoto/VIBE Media Group, Jake Chessum]