JCPenney and Kellwood announced the launch of:

"Fabulosity, a complete fashion sportswear line designed by Kimora Lee Simmons to be sold exclusively at JCPenney. The new collection, created for JCPenney’s Juniors customer, will debut in JCPenney stores and online at jcp.com in July, just in time for the Back-to-School season…"

"Simmons has created a new line for JCPenney, which combines the two worlds she knows best — high fashion and hip hop. Fabulosity will be merchandised at JCPenney as an urban lifestyle offering in Juniors with a complete sportswear line featuring tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. The collection will be offered at JCPenney’s best pricing tier and will range from $29 to $108."

The "Fabulosity sportswear collection is produced under a licensing agreement by BP Clothing, LLC", Baby Phat’s licensing company.

Official Sites:
JCPenney

Kellwood Company

Limited Profile:
BP Clothing, LLC