Yo! MTV Raps 20th Anniversary Positioning Begins

April is Yo! MTV Raps month as MTV prepares to celebrate the 20th Anniversary of all things Yo! MTV Raps.

Fab 5 Freddy's launching the Place 2 Be on Zude.

Gotty's displaying his Yo! MTV Raps trading cards.

Puma got an early start with their Puma Clyde's and then came out last fall with a preemptive series including Big Daddy Kane and MC Shan.

More merch and marketing moves ahead!

Press Release w/Programming Notes:
MTV Celebrates the Most Influential Music Television Series of All Time:
'Yo! MTV Raps'

At FOBBDeep:
Yo! I’ll Trade You for Your #23