Def Jam in UK Mobile Deal w/Sony Ericsson

Def Jam Recordings is providing content and celebrity appeal for a limited edition handset from Sony Ericsson to be offered through The Carphone Warehouse in the UK:

"As part of the deal, which is understood to be a first in the UK, Sony Ericsson will be preloading handsets with audio and video content from the record label’s artists, which incude Mariah Carey, Rihanna and Nas."

"The limited edition white and gold W910i Walkman handset and matching MPS 75 speakers in black and gold will be available exclusively from The Carphone Warehouse in the UK from 8 April."

Official Sites:
Def Jam Recordings
The Carphone Warehouse
Sony Ericsson