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April 07, 2008

Global Habbo Youth Survey: US Kids Like Hip Hop!

Brandweek reports on a survey of teens [11-18] conducted by teen oriented virtual world Habbo that I assume is the Global Habbo Youth Survey.  However they are focusing on only the figures for U.S. teenagers which find that rap/hip hop is the favorite music genre of U.S. teens surveyed [brief reference near the end of the article].

Though the press release for the Global Habbo Youth Survey doesn't mention hip hop, it does have more about the larger research report including what Habbo's researchers claim to have identified as "five clearly defined behavioral segments amongst respondents".

This is the second such survey by Habbo parent company Sulake who conducted the first survey in fall 2006.

From Sulake's Blog:
Habbo’s Second Global Youth Survey reveals shake up in teens' favourite mobile brands



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