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May 20, 2008

Battleground Earth w/Ludacris & Tommy Lee: Bad Look for Luda?

When I first heard about the Battleground Earth eco-reality series premiering in August on the upcoming Planet Green channel, I was a bit surprised at the Ludacris/Tommy Lee pairing though it sounds like an interesting show.

Ludacris is a superstar on the rise while Tommy Lee is a superstar in career maintenance mode.  At least that's how it looks when you mostly only follow hip hop.  So, though this may be a good look for Luda in connecting with new audiences, it's hard not to see this as a potential problem for Luda's brand within hip hop.

What I didn't think about was the fact that working together on a tv show would put Luda and Tommy Lee in social settings that would produce pictures taken out of context by hip hop media.

As we can see in the Caption Diss feature at SOHH.com*, given that the show hasn't launched and awareness seems minimal, brand destruction awaits:

"Recently southern rap icon Ludacris was seen kicking it with bad boy rocker Tommy Lee in Sin City. No telling what brought this motley crue together, but certainly by the end of the night they'll give new meaning to the term--lean wit it, rock wit it."

Though Archie Fucque isn't going in for the kill, SOHH readers certainly will and so will many others before all is said and done, espcially given D-12's attack on Tommy Lee.

Related:
Rocker, Hip-Hopper Building Sustainable Bamboo Houses

[*dead link pulled]


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