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May 27, 2008

Courvoisier/LRG/Complex Media Pop-Up Shop Tour

Jonas Bevacqua for Courvoisier

Jonas Bevacqua for Courvoisier

Complex Media facilitated the recent House of Courvoisier LRG Pop-Up Shop Tour as part of Courvoisier's Find Greatness Within campaign created with Lifted Research Group (LRG) co-founder Jonas Bevacqua:

The shops were featured in five major U.S. cities, launching on April 17th in Los Angeles, and then moved on to San Francisco, Houston, Miami and New York. They showcased co-branded designs, personally customized by Bevacqua. His designs are a reflection of the greatness that Courvoisier asks consumers to seek and find within themselves. The shops were also a showcase for Courvoisier's newest marque, Exclusif.

Just Blaze & Jonas Bevacqua @ Courvoisier LRG Pop-Up Shop: NYC

Just Blaze & Jonas Bevacqua @ Courvoisier LRG Pop-Up Shop: NYC

Also from the press release:

Each store "Popped-Up" in its host city for three days and displayed Courvoisier and LRG co-branded items. The first night of each stop on the Pop-Up Shop tour featured a private, media-only reception, a tour of the of the Pop-Up Shop and a tasting and brand education, followed by party, where specially-invited consumers sipped on signature Courvoisier Exclusif cocktails, while they enjoyed the sounds of some of music's hottest DJ's. A "Guide to Style" handbook was also available to consumers to preview the tour. Merchandise from the Pop-Up Shops will be available for auction on the eBay(R) website until June 2nd.

I'll look for the eBay website mentioned in the press release but you can find photos and videos from the tour at courvoisier.com.

Update:
This looks like the Courvoisier/LRG products on eBay with a not very impressive number of bidders for many of the items.

Wouldn't publicizing the eBay listing with an actual URL help?

I'm just saying.

[Just Blaze/Jonas Bevacqua Photo Courtesy PRNewsFoto/Courvoisier]


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