Rev Run: Kool-Aid/KaBOOM!, Icon Sneaker

Rev Run is the new brand ambassador for the Kool-Aid/KaBOOM! playground project:

Over the next year, Kool-Aid and KaBOOM! will build 24 playgrounds in cities around the country, provide grants toward building 20 more, and work with local communities, parents and children to encourage healthier and more active lifestyles...

Joseph Simmons (a.k.a. Reverend Run)...will serve as the new brand ambassador for the Kool-Aid KaBOOM! initiative. He and his family will don hard hats and wield shovels as they join the brand on local community build sites. Additionally, Kool-Aid will include Reverend Run in POS displays and other promotions, and he will speak directly to consumers about healthy lifestyle choices and the benefits of play.

To be honest, I don't associate the "benefits of play" with Rev Run.  I mean, see how happy he is about his new Icon sneaker?

But play is important in young people's live and adults could benefit from rediscovering play themselves.

And maybe getting into a playful spirit explains that whole Pimp Von Dracula routine.  It's like Halloween every time he does a show! 

Official Site:
KaBOOM!