BET Awards '08: Performers, Marketing Partners, Ford Flex, Bun B x LRG x Trill, Lil Wayne & Usher Promos, Web Ads

BET Awards '08 Logo

Performers at the BET Awards '08, to be televised live on the 24th, include:

"Rihanna, Ne-Yo, Keyshia Cole, Usher, Lil Wayne, Alicia Keys, Chris Brown, Kanye West, Nelly, Marvin Sapp, and Young Jeezy...In addition, LL Cool J, Samuel L. Jackson, Ice Cube, Terrence Howard, Jennifer Hudson, Gabrielle Union, Mary Mary, Lauren London and Kevin Hart will be on hand as presenters, and Jill Scott will perform a special tribute to...Al Green, who is receiving BET's Lifetime Achievement Award."

"Quincy Jones...is also being honored this year with BET's prestigious Humanitarian Award...Hosted by actor and comedian D.L. Hughley."

Marketing partners include Dodge, Procter & Gamble, Target, CIROC Vodka, Lincoln/Ford, Coors Brewing Company/Coors Light, Pepsi, Verizon Wireless, Akademiks.

The marketing sponsors press release includes information about each of these sponsors' activities in relationship to the Awards.

Ford's sponsorship includes appearances of the Ford Flex with customized versions by Funkmaster Flex and Chip Foose.

Over at Wooohah:
Bun B and LRG stage a preshow event at the Zune Trill Gifting Suite.

Real Talk NY:
Lil Wayne and Usher appear in promos for the show.

Black Web 2.0:
BET "distributes WebTools as free ads".

Official Site:
BET Awards '08

Related ProHipHop Coverage:
BET Awards '08: Complete List of Winners

[Disclaimer: ProHipHop is a member of the BET Interactive Ad Network.]