Big news for Global Grind as they secure a deal with Glam Media to launch a:
"Managed Vertical Network (MVN) of sites and blogs for the hip-hop community anchored by Global Grind as a part of Glam Media’s Entertainment Channel. This hip-hop based vertical network will have extensive content from Global Grind and will also include other hip-hop based blogs and websites. Global Grind will recruit the best sites and blogs to the co-branded publisher network, while the Digital Primetime(TM) brand ads will be managed by Glam Media."
This news certainly supports my position that their attempt to acquire talent suggested they were moving towards original content.
I wonder if new paid content will be part of this vertical’s "extensive content from Global Grind" or is that content more links to framed websites filled with other people’s work like on GG’s current site?
Still, Global Grind has taken a huge leap towards a business and content model that makes sense. Now let’s see what they do with it!
Official Site:
Glam Media
I don’t buy it. Looks more to me like a move out of desperation on the half of Global Grind. So they’re joining Glam’s ad network. Big deal. There’s a bunch of blogs out there that have Glam sell ads on their behalf. All this does for Glam is creates a new vertical for them to sell ads for. They’ll fill their inventory with a host of other hiphop sites & blogs. Global Grind barely gets 20K visitors a month. $4.5 million and that’s all they could do? Navarrow is incompetent. This move only benefits Glam, who’s going to ride Russell’s PR machine and then dump him once they have the cred they need and the hiphop inventory.