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S.L.A.T.E.: Skate, Surf & Street Fashions at MAGIC

Advanstar Fashion Group has announced the upcoming debut of S.L.A.T.E (Select, Lifestyle, Apparel, Trends, Emergence) "a 40,000 square foot juried fashion forward event to showcase established and emerging skate, surf and street lifestyle brands…August 25, 2008 at the MAGIC Marketplace in Las Vegas, Nevada."

Brands booked to date:
Addict, Undftd, Stussy, The Hundreds, Fresh Jive, Obey, Crooks and Castles, 10 Deep, AlpineStars, GRN Apple Tree, Hot Air, Rockwell, Twelve Bar, King Stamped, Sneaktip, Amongst Friends, Elm Company and Ctrl.

S.L.A.T.E. Advisory Board Members:
Yasi Salek, "Hawaii" Mike Salman, Sky Gellatly, Marlon Rachel, Jerry Meng, Bee Nguyen, Jennifer Wannarachue and Martin Magielka.

Lots of interesting details regarding S.L.A.T.E.’s environment and events from booths "built with all raw materials and woods in their earth tones" to a "VIP lounge and bar, curbside bbq’s, fan favorite DJ’s, fashion shows, a private concierge and much much more."

The press release actually has some decent quotes [a rarity] including this from Craig Einman of Addict Clothing:

"Almost all heads involved in the progressive street movement have creative backgrounds rooted in street activities….The brands these people create and represent definitely are rooted in the do-it-yourself world and have a certain charm in the fact they represent that in all angles of their business.  It’s cool that MAGIC sees it, gets it and is supporting it with S.L.A.T.E."

Official Site:
MAGIC: Fashion & Apparel Trade Show

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