Ypulse Launches Youth-Focused Ypulse Research

Ypulse, the "leading independent blog for media and marketing professionals seeking to reach youth audiences", recently announced the launch of Ypulse Research:

"a neutral platform and channel within Ypulse.com, where youth-oriented research reports and white papers will be available for sale. Additionally, Ypulse Research provides unique advertising opportunities where research companies can promote their companies, studies and services via traditional online advertising units."

This is a nice look for Ypulse which is working with Modern Media Partners on the project.  I like the fact that they're using blogging software for their catalog of research reports.

As a B2B play, Anastasia Goodstein began expanding Ypulse from a blog to a full-time business in 2006 including the Annual Ypulse National Mashup conference.

Tip via Lynne d Johnson.