SELL OUT with Sprint: "Tell Your Peeps It’s Showtime!"
Sprint’s SELL OUT campaign for the Samsung Instinct phone is off to a nice start with the above video encouraging folks to invade their precious home movies with a blatant product placement. Leveraging people’s deepest concerns to create a humorous ad looks so simple when it’s done well but is so hard to do.
US & UK Television:
TV network product placement is facing some disclosure challenges from the FCC but has become a deeply embedded process.
Product placement has even come to tv news.
Long banned in the UK, product placement on tv is being considered for certain formats, though UK stations already run US shows with product placements.
Research & Measurement
Measuring the effectiveness of product placements is a growing concern and research firms such as Nielsen are establishing the groundwork for a lucrative position in the industry.
Kudos to Hip Hop!
Though none of these examples are hip hop specific, hip hop artists and business people can be proud of their role in helping create a positive consumer response to having brands inserted in each and every available opening.
